Blog - Custom Packaging

We can’t help it — we love making history. We did it in 2011 with the industry’s first low-volume, custom-printed bag. Over the years, we’ve continued to improve our customer offerings through new product development, our online ordering platform, maintaining low minimum order quantities, and remarkably fast turnaround times. All in the name of making beautiful custom packaging more widely accessible for the masses. And in 2022, we’re dropping our next hit single: digitally-printed coffee cans.

Have you ever wondered why we have certain minimums? Why are they different from our competitors?

We have added a new standard size to our roster and it’s turning heads!

“Double double toil and trouble, fire burn and cauldron bubble” - Roastar has more new things brewing this October, but it isn’t in a cauldron…

We never talk trash at Roastar…we just talk compost!

You’ve asked and we’ve made it happen...

How did this happen? How did we get our start?

As with all food packaging, spices require superior packaging to retain their optimum freshness until used. Not exactly groundbreaking news since everyone already knows that. Selecting the perfect spice and seasoning packaging requires a little forethought, a little planning, and a little guidance.

Something New… And 2lbs. of Fun!

Kirby Holmes spent many summers traveling to southern California to visit his grandparents in Ojai. During those summers, stories would be shared about the devastation of the wildfires that had ravaged southern California. Given the recent intensity of wildfires around the country, Kirby began thinking about the need for people to wear air filter face masks to protect themselves from the smoke.  He became fascinated with the impact air quality had on humans and the dangers associated with harmful pollution. After the original human masks were launched, he noticed a customer searched for dog masks on his website, sparking his grand idea.

Catching the attention of a buyer scanning the store aisles requires thoughtful packaging. It is needless to say that striking packaging is your way to a customer’s eyes and heart. No wonder companies are ditching traditional, rigid packaging in favor of custom-printed stand-up pouches. They are flexible, versatile, and attractive to promote your brand and drive more sales.

Even when competing with big dogs, this pretty option will fetch hefty profits for you. If you aren’t convinced yet, let’s find out the top advantages of stand-up pouches to enhance your brand identity.

Kahm CBD is a family-owned and operated company from Las Vegas that is rooted in the health and well-being of horses. Their original focus was to create a high-quality, consistent, and transparent CBD product for horses. They proudly select organic, American-grown hemp for their products. It is also crucial that all their CBD is third-party lab tested to ensure they use only the highest quality hemp.

We’ve known Bo Anshutz of Anshutz Design for a long time, but we didn’t realize we’d known Bo for such a long time until we did this interview. When we talked to Bo, we asked how long he’d been working with Roastar, his response, “Since Will answered the phones”.

Well then, I guess you could say we’ve grown up together, considering Bo’s been around since the early years when our founder, Will Reif, was taking orders. And because he’s worked with the Roastar team for decades, Bo knows the ins and outs of the bag business and works hard to get you the design of your dreams. His motto, we’re not finished until you’re happy, is the backdrop for his long-standing success, and has thrust Anshutz Design into the spotlight as one of our customers’ favorite partners to work with. Let’s dive in and learn more about Bo, his business, his passion for sharing packaging design with his customers, and how you can connect with him on future projects. 

From coffee bags to cannabis pouches, Laura Spaeth can do it all. The one woman show behind Tell Designs has decades of industry knowledge and a unique upper hand when it comes to designing the Roastar bag; Laura actually worked in the Roastar pre-press department for years. Our love for Laura runs deep, but her creativity is the reason we’re sharing more about her design aesthetic. So, let’s jump in and get to know Laura, her creative process, her advice when it comes to creating a beautiful bag, and how you can get in touch with her for your next project.

At Roastar, we love every bag that crosses our presses, and in 2020 we want to showcase our passion for the incredible artwork that we see each day by creating a dedicated place for the people who bring our customers’ products to life.

There’s a lot that goes into packaging design, but luckily for you, we’ve just simplified the process a little more. Now, you can download the exact artwork template for your bag by type, material, and size. Learn about our new templates below and download yours today.

A stroll down the coffee aisle at your local supermarket will show you there's already a lot of competition. But what do the most famous coffee brands have in common?

Functional. Durable. Versatile.

Just a few words to describe our Custom Printed Stand Up Pouch.

“Coffee is not just a business, it’s also part of our lineage.” – Hrag Kalebjian - Henry's House of Coffee

People love pampering their dogs and probably so do you, which is why you’re building a business creating dog treats in the first place. Sales of private label dog biscuits/treats/beverages in 2019 is projected to hit 66.6 million units1! Ever pondered how to professionally package your pet treats or what the best information on the dog treat bags is? It’s not as difficult as you might imagine.

It might be fairly said that coffee fuels America. More than half of Americans over the age of 18 say that they drink coffee on a daily basis and over 45% say that it helps them stay productive while they're at work. For some of us, coffee is comforting -- we might've woken up to the smell of coffee brewing as a kid and then started drinking it as teenagers or young adults.

The habit of having a morning cup and afternoon cup (and the occasional evening cup) is pretty standard. Some of us have a coffee brand we stick to, while others are looking to branch out. Younger consumers are curious about where their coffee comes from and how it's being sourced. A coffee bag design can have a big impact on millennial shoppers looking to branch out.

If your mind conjures up grocery store checkout lines when you think ‘kraft stand up pouches’, keep reading. No grocery store kraft paper bags here! Unless you mean customers who’ve purchased your products are throwing them in their grocery bags. And that’s not a bad thing.

Getting the right coffee bags keeps your coffee fresh, lets you effectively tell your coffee story, and maximizes your brand’s shelf appeal not to mention your profits. Confused about where to start? Check out our handy “Professional EntrepreDOers Coffee Bag Selection Guide” below.

Coffee is more than a beverage used to stay awake during the work hours of the day, and for many, it's a daily necessity. That's why your product, delicious and aromatic coffee, is always a top seller. Yet, even though your coffee is as good as it gets and would beat out even the most mainstream coffee suppliers, you can't seem to get it off the shelves.

It could be due to your packaging. Printed coffee bags sporting your logo and design are essential to getting coffee drinkers to love your coffee. If you're looking for a new angle for your coffee packaging design, here are a few suggestions.

We’re back from Denver where we had a blast at Coffee Fest! We’re still pretty jacked up from all the freebie samples, but, oh well. That’s just part of being in the coffee bag business. And we like it.

Well, we made it back from MJBizConNEXT in NOLA in one piece. As did Herbert J. Buddington III. If you were there, met us and were able to check out some of our custom cannabis packaging, you’ll know who HJB3 is…more on him later.

We love what we do, and in the process, we're lucky to work with some pretty cool coffee companies. A lot of them have incredibly talented designers that bring these brands to life on our custom-printed coffee bags.

Though we make custom-printed coffee bags for thousands of companies in the coffee industry who are located all over the country, one of our long-standing customers is right in our backyard. 

Hey everybody, just a quick note to tell you that we are looking forward to seeing you in Seattle at the Specialty Coffee Expo. We’ll be at Booth #140. You can't miss us. Look for Roy Staar’s mug, and you'll be on your way to some shelf appeal pro-tips before you know it.