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packaging 101

June 24, 2025

Choosing the Right Packaging: Which Add-Ons are Right for You?

Learn how to level up your packaging with the right extras that add function, flair, and flexibility.

Packaging Extras That Make It Pop

In our last blog, we covered the big stuff: bags, cans, and tubes. But as any seasoned brand knows, great packaging doesn’t stop at the main event.

Now it’s time for the finishing touches. In this follow-up, we’re diving into the supporting cast of packaging—the stickers, labels, seals, and extras that keep things fresh, functional, and beautifully branded.

From resealable tape to shipping cartons, these are the details that pull your packaging strategy together and make life easier behind the scenes.

Shipping Carton: Your Product’s First Line of Defense

Roastar Shipping CartonYour product might be gorgeous, but it’s not going anywhere without a solid shipper. Roastar’s blank shipping cartons come in four standard sizes that work with our most popular packaging formats, minimizing excess space, waste, and product damage in transit.

Best for: Any brand that ships directly to consumers, wholesalers, or retailers.

How can I order it? You can get shipping cartons individually or by the batch. Choose from one of four sizes to fit your product perfectly.

Rollstock: The Behind-the-Scenes Workhorse

RollstockRollstock film is the flexible packaging format that plays well with automation. We’re talking serious speed, scalability, and shelf impact, custom printed and ready to run through your vertical or horizontal form-fill-seal machines.

Best for: Larger operations looking to boost efficiency without sacrificing branding. Food brands, co-packers, pet treats—you name it.

How can I order it? Rollstock is available custom-printed on thirteen different materials. When you order, you’ll be able to customize roll width, impression length, and the number of impressions, as well as your unwind direction.

Beverage Label: One Wrap to Rule Them All

Can with Roastar custom printed beverage label for a coffee companyYou brewed. You bottled. Now you need a label that makes people want to crack it open. Roastar’s beverage labels are designed to withstand condensation and cold storage without peeling off or looking sad.

Best for: Cold brew, kombucha, craft soda, wellness shots, and pretty much any other drink you can think of.

How can I order it? The beverage label is available custom-printed in three sizes, on white or metallic material, finished in matte or gloss.

Brand Sticker: Small Circle, Big Impact

A variety of custom printed brand stickersDon’t underestimate the power of a really good sticker. Slap it on your box, bag, tissue wrap, or thank-you note and instantly elevate the experience. Or, sell a few stickers in your shop so your loyal customers can add them to their laptops, thermoses, and car windows. It’s a low-cost, high-impact brand moment.

Best for: Literally anything.

How can I order it? The brand sticker is available custom-printed in square, circle, or a shape of your choosing. Choose from sizes ranging from two inches to one square foot, white or metallic material, and a matte or gloss finish.

Resealable Bag Tape: For Sticking With It

A roll of resealable Bag TapeThink of this as the low-profile cousin of a zipper closure. Resealable bag tape adds a layer of convenience that helps keep your product fresher, longer (and makes your packaging a little more “ooh, fancy”).

Best for: Small-format bags, subscription samples, refills, and sustainable materials that don’t have another closure option.

How can I order it? Resealable bag tape, as you might have guessed, comes stock in a clear, transparent variety. Choose from two different sizes to suit your needs.

Round Seal Sticker: The “We Thought of Everything” Touch

Round seal stickerAdd a layer of tamper-evidence and polish with our round seal stickers. Perfect for keeping things closed, secure, and very aesthetically pleasing.

Best for: Paper tubes, or any packaging where a clean, secure seal gives customers peace of mind. Particularly helpful for consumable goods such as coffee, snacks, or cosmetics.

How can I order it? This one’s easy. The round seal sticker is available in one size only and comes stock in a clear gloss.

Peel & Stick Tin Can End: Seal It Like You Mean It

Studio MPLS Designed Coffee 5.5 Roastar Tin Can with Peel and Stick ClosureNo seamer? No problem. Our Peel & Stick Tin Can End lets you seal a tin can like a pro—no $3,000 equipment required. Designed with a built-in degassing valve and strong adhesive seal, it offers serious barrier protection and convenience, especially for brands looking to test new products or run small batches.

It’s already earned love (and multiple awards) in the coffee world, but its appeal doesn’t stop there. If you want the full story—including how refillable packaging programs are using Peel & Stick to cut waste and win customer loyalty—check out the blog here.

Best for: Coffee tins, snack cans, wellness products, and short runs where flexibility and freshness matter. Like we mentioned in our blog, it’s great for sustainable brands, reducing waste by allowing for a high level of reusability.

How can I order it? The Peel & Stick Tin Can End is available stock and fits all Roastar tin can sizes.

Coffee Sticker: Small Touch, Strong Appeal

Stock Coffee StickersCoffee stickers add a fun, visual element to your packaging, perfect for showcasing seasonal vibes, creative flair, or just giving your bag a little extra personality. There’s something for everyone, so it’s easy to pick the ones that best fit your vibe. Have a coffee shop? They're perfect for resale.

Best for: Any brand that likes to have a little fun.

How can I order it? Our stock coffee stickers come in 10 eye-catching designs, ranging from adorable to hilarious (and everything in between).

The Add-On Advantage

So, what’s the big takeaway? The right extras can elevate your packaging from functional to unforgettable, adding personality, polish, and purpose in all the right places.

Whether you're simplifying fulfillment, enabling reuse, boosting brand recall, or building a better customer experience, these add-ons give you the flexibility to do more with what you’ve got.

Did you miss part 1? Check it out here to learn about all of our main line packaging solutions, including tin cans, paper tubes, bags, and more.