6 Benefits of Stand Up Pouches

This powerhouse of a package offers endless benefits and has become one of the most widely used bags in the retail market. Pet treats, cosmetics, coffee, food, nutraceuticals, snacks, spices; there isn’t a market that doesn’t rave about stand up pouches.

• E-commerce Ready: Unlike rigid containers, stand up pouches are lightweight, flexible, and durable—ideal for shipping and minimizing breakage during transport. Their compact design also reduces packaging waste and lowers shipping costs.

• Regulatory Compliance: Whether your product falls under FDA, CFIA, or ASTM standards, stand up pouches can be designed to meet food safety and child-resistant requirements, keeping products compliant and consumers safe.

• Superior Barrier Protection: High-barrier materials, including PET, foil, and biodegradable laminates, provide moisture, oxygen, and UV resistance, ensuring optimal shelf life and product freshness.

• Customizable Features: Add-ons like resealable zippers, tear notches, hang holes, and degassing valves enhance convenience and product protection.

• Sustainability Options: With growing demand for eco-friendly packaging, stand up pouches are available in recyclable and compostable materials, helping brands reduce their carbon footprint.

Discover how Beautiful Day brought their packaging dreams to life by partnering with Roastar for an eco-friendly sustainable custom packaging solution.

The stand up pouch offers an every-inch-of-the-bag branding area with printability on the front, back, and bottom. 

With high-quality digital printing, metallic finishes, and clear windows, brands can create impactful packaging that stands out on retail shelves and online marketplaces.

Considering the extensive branding space a stand up pouch offers, combined with Roastar’s impressive digital, vibrant, high-quality print, there is no stopping this bag from making your product a shining beacon of the retail shelf or online marketplace.

Take our groundbreaking AI design tool for a spin.

Retail shelf space is limited and valuable. If you're searching for increased shelf presence in a limited space with aspirations of increased sales, stand up pouches just might be the most accommodating bag out there. 

Stand up pouches are available in a wide range of sizes, from compact sample-sized bags to bulk packaging.

• Smaller pouches work well for product samples, vitamin packs, tea bags, and single-use items. They are also popular for hotel amenities, corporate giveaways, and promotional samples.

• Larger pouches accommodate food products such as snacks, chocolates, popcorn, protein powders, cannabis, and edibles. Many pet food brands also use stand up pouches for treats and kibble.

• Optimized for Retail Display: With added features like child-resistant and fine powder zippers, stand up pouches serve specialized packaging needs effectively.

 In fact, Roastar offers 11 (yes, ELEVEN) standard sizes starting at 3 x 3 x 1.5 in all the way up to 12 x 11.75 x 4.5 in.  In the coffee industry these options can generally hold between 2oz and 2lbs.  If you need more flexibility, custom sizes are available with an increased MOQ (5,000).

Stand up pouches are available in a variety of durable, puncture-resistant, moisture-resistant, and oxygen-resistant high-barrier materials to maintain product freshness.

• Kraft paper offers a natural, organic look for eco-conscious branding.

• Industrially compostable materials support sustainability goals.

• Metallic finishes create a premium aesthetic, enhancing shelf appeal.

• Clear windows allow consumers to see the product inside, improving transparency and trust.

• Laminates in soft touch matte or high gloss elevate brand presentation.

In addition to the bag material being functional, it can be utilized to accentuate your artwork and branding. For an organic appearance, we offer kraft stand up pouches. If you’re looking for something flashy, our metallic material can achieve that!

Discover our wide array of material options and special types of finishes that’ll protect your product in style.

Stand up pouches can be tailored with various functional features to improve product storage and user convenience:

• Resealable zippers help maintain freshness after opening.

• Fine powder zippers prevent leaks for products like protein powders, baking powders, and nutraceuticals.

• Child-resistant zippers (CRZ) enhance safety for regulated products.

• Tear notches provide a tamper-evident seal.

• Degassing valves allow CO₂ release for coffee while preserving freshness.

• Hang holes enable flexible retail display options.

Roastar’s stand up pouch offers one of the lowest MOQ (minimum order quantities) in the industry: Only 25 bags when you use Roastar Design Lab™ or 1,000 when you go the full custom route.

What makes our low MOQs even better is the ability to use multiple artwork files to meet them.  We only require 100 bags per artwork (SKU) file. Meaning you could order 10 different prints in a minimum order of 1,000 fully custom stand up pouches.

We also offer the fastest turnaround time in the industry for custom printed stand up pouches. Our digitally printed pouches allow lead times faster than traditional printing methods. Get your bags in weeks, not months!

The stand up pouch is affordable and accommodating. What’s not to love about this awesome bag? Start out with a sample pack or instant quote. To speak with a packaging specialist, contact us or call 800-516-7247.