Catching the attention of a buyer scanning the store aisles requires thoughtful packaging. It is needless to say that striking packaging is your way to a customer’s eyes and heart. No wonder companies are ditching traditional, rigid packaging in favor of custom-printed stand-up pouches. They are flexible, versatile, and attractive to promote your brand and drive more sales.
Even when competing with big dogs, this pretty option will fetch hefty profits for you. If you aren’t convinced yet, let’s find out the top advantages of stand-up pouches to enhance your brand identity.
Perfect Designing Opportunities to Skyrocket Your Brand
Digitally printed stand-up pouches can preach your brand in any which way you want. You can utilize every inch of the pouch to display quirky and exciting graphics, your logo, branding message, or product details. High-definition graphics also give you a chance to print what you need, as and when you need it.
Respond to changing market trends or seasons with digital printing that allows short and medium runs too. There’s no reason to invest in additional inventory when you can avoid it with this flexible packaging.
For example, turn your coffee bags into Christmassy bonanza with colorful packaging for the holiday season and switch back to your usual design when it’s over.
Packaging Is Faster and Cheaper than Ever Before
You don’t need plates to set up or create digitally printed stand-up pouches. All it needs is a digital file that can print your bags in just a few minutes, instead of taking weeks to make the plates and print the packages.
Faster turnaround of packaging means faster time-to-market for your product. And it is a no-brainer if you don’t want to inflate your branding costs. It reduces packaging costs by 3-6 times compared to rigid packages.
The bottom line is your profit margins will be better if you choose to get custom-printed stand-up pouches to promote your business brand identity.
Allows Flexibility in Design for Endless Ways of Showing Off
Without any plates, there are no lengthy processes or costly setups to change the design or size of this flexible packaging. Just one new digital file will let you tweak the design or create a new one. You can experiment with the bag artwork and change it on the fly.
For example, if you have a new idea popping up in your mind about the tagline, you don’t have to change the entire set up to put it on your bags. You may even change the design with the changing packaging trends in the market.
Customized Sizes and Resistant Materials for Longer Shelf Life
Since retail shelf space is limited, you can make the most of every square inch with customizable sizes in stand-up pouches.
Customizable and safe materials are another tick in their favor. They keep the snacks, pet treats, coffee beans, and other food products fresh and safe, even during the transit. Puncture-resistant films provide added protection against moisture, UV rays, and contaminants.
The digitally printed stand-up pouches offer endless possibilities and capabilities to create personalized branding designs. It is an additional consumer engagement tool with features like QR codes, a child-resistant zipper, and hang holes to make your bag displayable and attractive.