Level Up Your Coffee Packaging: Combine Custom-Printed Flat Bottom Bags and Labels for Maximum Flexibility

Flat bottom bags, block bottom bags, box pouches—Whatever you call them, this coffee packaging style has become a go-to for growing brands.

Here are a few benefits of flat bottom bags:

• Strong shelf presence

• Five panels for branding and product information

• Excellent stability when displayed

• A premium look and feel

• Multiple size options for expanding product lines

Because this style of coffee packaging is more complex to manufacture, the minimum order quantity is 1,000 bags per design, which might feel limiting when you’re managing multiple blends.

But pairing flat bottom coffee bags with custom-printed labels lets you manage multiple products efficiently while building a consistent brand that stands out everywhere it shows up. And just like that, your packaging strategy goes from “uh oh” to “oh wow.”

The magic of this combination starts with a flat bottom bag that is designed with a blank space for your custom-printed labels. Each blend, roast, or SKU gets its own custom label that is then applied to that dedicated spot.

Our label sizes are designed to complement a wide range of flat bottom coffee bag sizes, from small fill volumes (as little as 6 oz) to larger retail formats (up to 2 lb).

Pairing custom-printed flat bottom bags with custom labels gives you the best of both worlds: a top-tier presence without committing to 1,000 bags per product. Your coffee packaging stays cohesive, your SKU lineup stays flexible, and your brand still shows up exactly how it should—polished, practical, and ready to stand out.

Need a boost of inspiration? Explore a bevy of Roastar templates and design guides, our Roastar Certified Designer Network, and essential tips for designing in-house.

With a custom-printed label, it’s easy-peasy to spotlight each of your coffee options (and they work beautifully for teas and other products, too).

At Roastar, our custom coffee labels are available on rolls with:

• A standard 3″ core

• Four unwind direction options

• Multiple size configurations

• White, brown kraft, and white compostable materials

The four label sizes (2"x3", 2.75" x 4", 3.25" x 4", 4"x6") are designed to complement small-to-large-fill volumes for flat bottom bags, and they’re equally at home on gusset bags, stand up pouches, and flat pouches.

This packaging approach has earned strong feedback. Ethan Mills, owner and founder of Dragon Roast, shared, “The quality of the labels was just better than everything that I was seeing—and yet the prices were still very competitive. I've had so many people sending me reviews saying that the packaging is so good.”

Learn more about why Dragon Roast chose Roastar as their packaging partner in our case study.

Want your labels to look on point?

• Hand‑applying labels works great for many businesses: This approach gives you total placement control and a satisfying peel, press, and impress moment.

• For consistency and speed, a label dispenser can be a total game changer: Save time, reduce the risk of crooked labels, minimize waste, and keep your fulfillment line flowing smoothly.

Before committing to a production run, take your packaging for a test drive. From the size and material to the matte or gloss finish, your final product should feel just right. We highly recommend ordering a sample pack (we’ll cover shipping) so you can see, touch, and compare before you commit.

Flat bottom bags give you a stylish visual foundation that signals quality the moment customers see them. Custom‑printed coffee labels add the flexibility you need, letting you expand your lineup without reinventing your entire packaging system. If a blend changes, you update the label, not the entire bag.

With this combination, your products show up unified and professional. It’s a unique packaging approach that keeps your brand consistent while giving you room to expand, all without committing to multiple fully custom-printed designs.

And because flat bottom bags are available in sizes ranging from 6 oz to 2 lb, it’s easier to scale your lineup without having to change packaging formats.

Pro tip: Want the inside scoop on custom packaging? Learn more about our super straightforward custom packaging process now.

When you choose Roastar, you’re getting more than great packaging. You receive high‑quality, digitally printed flat bottom bags and labels without the hassle of plate fees or long waits.

We believe every business deserves to make a fantastic first impression, whether you’re selling your first bag or scaling up. And with legendary customer service (don’t just take our word for it, our Trustpilot reviews say it all), you’ll always have a team in your corner that genuinely cares about your success.

Let’s take a moment to celebrate our industry‑leading turnaround times and zero worries about import delays or tariffs, because everything is printed and shipped right from our facility in Wausau, WI.

Getting started couldn’t be easier! Request a free quote or contact customer support, and watch your packaging vision take shape faster than you thought possible.

At Roastar, we’re committed to developing packaging options designed with sustainability in mind. We offer store drop-off recyclable and industrially compostable flat bottom bags, along with a compostable custom label option to help support your packaging goals.

Pairing custom coffee labels with flat bottom bags can also help reduce packaging waste. Instead of ordering large quantities of pre-printed bags for every blend or seasonal release, you can order only what you need and adapt your lineup with labels as products change. That flexibility can help minimize outdated inventory and excess packaging.

Whether you’re launching limited-edition coffees, rotating seasonal offerings, or testing new SKUs, this approach allows your brand to stay agile without sacrificing shelf appeal.

Check out our Sustainability page for product recommendations and best practices.

You can also learn how our Wrapped collection program keeps bags in motion, not in the landfill.

With flat bottom bags and custom‑printed labels anchoring your core lineup, you have a solid base. But there’s always room to explore.

Custom-printed gusset bags or tin cans are perfect for limited‑edition or seasonal roasts, letting you introduce small‑batch products without disrupting your main packaging flow.

Think of it as a packaging ecosystem that moves forward with you. As your offerings evolve, you can mix and match formats to highlight exclusives, test new products, or create collector-worthy releases, while keeping your brand easily identifiable.

You’ve gathered inspiration, put in the research, and set yourself up for a strong finish. Now it’s time to bring your packaging vision to life.

Whether you’re leveling up your core lineup with custom-printed flat bottom bags and adding custom labels for flexibility, or experimenting with new formats, you’re building a brand presence that’s unmistakably yours. And the best part? You don’t have to figure it out alone.

Roastar is here for every step of your packaging journey, making the whole process feel much less overwhelming (and a whole lot more exciting). Get samples, guidance, and best-in-class customer service team (of real people) to help you create packaging that looks as good on the outside as what’s inside the bag.

Contact our team now.

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