Diane Benjamin

I specialize in package design, because it’s a fun challenge to design a series of products that look good alone or together. My goal with each of my clients is to communicate clearly and strategically about the company or product, and to have a beautiful and effective result. Before I start, I talk with the client and learn about the product and business. Then, I conceptualize, sketch, and render concepts into a visually comprehensible form for client review. After receiving feedback, I refine the idea to completion, and then prepare for press. I interact with printers on the client's behalf to make sure the result is the best it can be. I have found that Roastar does a great job on printed bags for my clients, and they do short runs that are divisible, so clients can have series printed within the short run. That's really helpful for people starting out!