Best Sellers, Bagged Up: Our Top 3 Packaging Picks

Say hello to our most popular products.

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Which Bag is Right for You? Take It From Other Roastar Customers.

At Roastar, we’ve shipped millions of bags for thousands of brands. Safe to say, we’ve got a pretty good sense of what works. While you can definitely choose your own adventure with packaging, some formats consistently come out on top.

In this guide, we’re spotlighting our three most popular options: the Flat Bottom Bag, the Stand Up Pouch, and the Gusset Bag. Whether you're launching a new product or rethinking your look, here’s what makes each one a fan favorite (and why your customers might just fall for them, too).

Flat Bottom Bag

If you’re looking for structure, shelf stability, and maximum brand visibility, the Flat Bottom Bag is your go-to. With gusseted sides, a sturdy bottom panel, and five printable faces (yes, including the bottom), this bag combines form and function flawlessly.

Perfect for:

Coffee and dry goods
Pet food and treats
Candy, snacks, powdered products
Brands that need a little more volume without going oversized

Why people love it:

Five-panel printing (on custom orders) for big visual impact
Three standard sizes ranging from 10 oz to 1 lb
Pocket zipper or tin tie transforms post-fill into a resealable closure
Shelf stability thanks to the flat base and quad-seal structure
Available in recyclable and compostable materials
Available in custom-printed, Roastar Design Lab^TM, or blank with labels

Want a hidden message on the bottom of the bag? Go for it. Need bulk blank bags to apply your own labels in-house? We’ve got those too.

Take it from a real Flat Bottom Bag customer about why they keep coming back to Roastar (and check out more of our TrustPilot reviews.)

“…Generous Coffee has worked with Roastar for a couple years now and we're always wowed by each project. Throughout the whole process, they offer us exceptional support and produce a product we're proud to show off.”

—Generous Coffee Co.

Stand Up Pouch

Need a bag that can handle wet, dry, frozen, or powdery? Say hello to the Stand Up Pouch. It’s our most adaptable option, with barrier protection, dozens of material choices, and a ton of optional features to match your product’s vibe and performance needs.

Perfect for:

Coffee and tea
Granola, trail mix, snacks
Frozen goods (yes, freezer-safe materials are available!)
Protein powder, supplements, bath soaks, and more

Why people love it:

Three-panel printing with plenty of artwork potential
11 standard sizes available (2 oz to 2 lb), or we can make a custom size just for you
High barrier performance for wet, dry, or frozen products
Largest material selection of any Roastar bag, including recyclable and compostable
Add-on options galore: hang holes, tear notches, zippers, child-resistant zipper, windows—you name it!
Available in custom-printed, Roastar Design Lab^TM, or blank with labels

Still not buying the hype? Take it from this Roastar customer (and our customer’s customers):

“...The packaging came out flawless. Our customers rave about how amazing our stand-up pouches look and feel.”

—Krackish Snack Co.

Gusset Bag

The Gusset Bag is the tried and true option for premium packaging at value pricing. It’s sleek, it’s sturdy, and it’s made for brands that want to stand tall on the shelf and scale with confidence. As a bonus, Roastar gusset bags have some of the fastest turnarounds in the biz.

Perfect for:

Coffee and tea
Powdered goods
Candy and treats
Pet products
Brands launching with lean inventory

Why people love it:

Great value: Over 40% less expensive than flat-bottom bags across all MOQs. We have even bigger price breaks starting at 10K+ quantities.
Four-panel printing for a 360-degree brand story.
Four standard sizes (from 6 oz all the way up to 5 lb.)
Excellent weight distribution = stable, upright bags on store shelves
Low MOQs—Order as few as 500 total bags (split across designs!) or just 25 in Roastar Design Lab^TM
Speedy turnaround: Great for new launches or seasonal promotions
Available in recyclable and compostable materials
Available in custom printed, Roastar Design Lab^TM, or blank with labels.

Here’s another cool perk: Gusset Bags are formed from one continuous piece of material, meaning fewer seams and a cleaner silhouette. They roll down easily and save space, making them great for both retail and storage.

Here’s one customer’s experience with using the Gusset Bag:

“I recently worked with Roastar for my coffee packaging and was highly impressed. The packaging quality is excellent—vibrant, durable, and perfect for showcasing my brand.”

—Blackpots LLC

So, Feeling Inspired?

These bags aren’t just our best sellers— They're a canvas to bring your brand to life and share your message with customers. No matter what kind of business you run or what size brand you are, there’s a bag for you. Start an order today, and our team will have your vision brought to life and in your hands in no time. You'll always get our best, because your brand is our business.

Still not sure what to order? Take our Product Finder quiz! It’s quick, easy, and, dare we say, even a little fun. You can also compare products by ordering a sample pack (with FREE shipping!).

If you have any questions as you consider, reach out to our team. We’ve helped plenty of brands decide on the product that’s right for them. Packaging made easy starts right here!