Getting the right coffee bags keeps your coffee fresh, lets you effectively tell your coffee story, and maximizes your brand’s shelf appeal not to mention your profits. Confused about where to start? Check out our handy “Professional EntrepreDOers Coffee Bag Selection Guide” below.
You’ve undoubtedly spent countless hours obsessing over and perfecting your product, which is what you should do, so why skimp on the packaging? Your coffee packaging should represent the product experience you want your customers to enjoy. Promote that experience by putting some thought into it and really nailing your packaging.
Gaining a shopper’s attention is the first step toward making a sale. Knowing what your customer wants before they do will help guide their buying decision. Get this step right and the rest will fall into place. Start thinking outside the box and inside the bag!
Select the coffee bag style that’s perfect for your product and message. Each coffee bag style and material combination is heat sealer ready with its own unique benefits. So let’s dive in.
What’s great about a stand up pouch? Pretty much everything!
What do we love about flat bottom pouches (block bottom bags)? Their unique ability to shout ‘CLASSY’! The sweetest of the sweet bags...the cheese to the macaroni...the peanut butter to the jelly. You get it.
As a traditional coffee packaging go-to, gusseted bags offer great reliability and affordability. Probably the most common style in the coffee bag industry.
The perfect choice for roasted coffee samples or single serving applications. Custom sizes available up request.
After spending oodles of time ordering multiple green coffee samples, roasting them, then hours at the cupping table evaluating to determine the perfect coffees to roast, make a statement! Be distinguishable. Step up your packaging game by choosing the correct options for your beautiful bag. Let’s take a look at them.
A zipper creates an airtight seal to completely lock in freshness, ensuring your coffee stays at its best after opening.
Tin ties keep your bag shut after it’s been opened. It’s not as air-tight as a zipper, but it still does an acceptable job keeping out air. To use it effectively, you simply fold the top ½” of the coffee bag over the tin tie, then another fold over, and wrap the ends around the bag to hold it in place.
Pro-tip: If possible, place your tin tie low enough on the bag to allow the customer enough material to effectively fold over the tin tie once opened.
A degassing valve allows the CO2 which roasted coffee produces to escape the sealed bags. It’s a one-way road (like all the streets in downtown Atlanta) so carbon dioxide escapes and oxygen can’t enter. Freshness saved!
Adding a tear notch enables your customers to easily tear the pouch open. It’s an accessibility feature which allows quick access to your product.
Add one of the various hang hole styles allowing the pouch to be hung on a peg hook at any retail location.
Our custom printed option allows you a little more space to get your message across. Although not as effective as a tin tie, it’s still a good option for maintaining package close-ability and freshness retention.
So that’s a wrap! Conveying your message in style is what we do. And it’s never been easier or faster. Give Roastar a call today at (866) 516-7247 or use our website to get started on your custom printed coffee bags.
Your coffee packaging is your brand ambassador, a communicator of your company values, and what keeps your coffee fresh. It is a vital piece of your marketing and ensures the quality of your product on its journey to reach your loyal consumers.