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Artwork FAQs

From text to colors to file type to bleeding (not that kind)…we have answers to your questions.

But, first! Five pro-tips for amazing artwork:

Artwork Yays & Nays:

  • Tip #1: Make sure your text is inside the safe area.
  • Tip #2: Make sure your background color or images are full bleed.
  • Tip #3: Make sure your design is setup to a Roastar template.
  • Tip #4: Make sure your design is the correct resolution.
  • Tip #5: Make sure you save each sku/flavor/product as one PDF file.
Artwork that’s press-ready means the file we receive meets our Artwork Specifications and doesn’t require us to send it back to you for adjustments.
CMYK is a color profile for design files. The letters stand for Cyan, Magenta, Yellow, Black. These are the four colored inks that are used in our printing process, so we need your artwork files set up with the CMYK color profile. RGB is another common color profile, but is meant for screen presentation (e.g. websites), not printing on physical material like paper or laminate.

InDesign

Any color swatches you use should be set up in CMYK by selecting Process in the Color Type dropdown and CMYK in the Color Mode dropdown of the Swatch Options menu.

Illustrator

Go to File > Document Color Mode and select CMYK Color.

Photoshop

Go to Image > Mode and select CMYK Color.

All Spot colors need to be converted to Process

All Spot colors need to be converted to Process before submitting any artwork files. From InDesign, Illustrator, and Photoshop, you can convert a Spot color to Process by selecting Process in the Color Type dropdown.

We don’t print using specific spot colored inks. We can only produce a close color match to spot colors using a combo of cyan, magenta, yellow and black inks. You’ll have the most control over your color output if you convert all spot or Pantone colors to CMYK, and then adjust them if/as needed to match your desired colors.

InDesign

Any color swatches you use should be set up in CMYK by selecting Process in the Color Type dropdown and CMYK in the Color Mode dropdown of the Swatch Options menu.

Illustrator

Go to File > Document Color Mode and select CMYK Color.

Photoshop

Go to Image > Mode and select CMYK Color.

All Spot colors need to be converted to Process

All Spot colors need to be converted to Process before submitting any artwork files. From InDesign, Illustrator, and Photoshop, you can convert a Spot color to Process by selecting Process in the Color Type dropdown.

Fonts are actually code, backed by specific font files stored on your computer or in an online repository. If we don’t have access to the fonts you’ve used, your file will encounter errors when we open it, and prevent us from preparing your file for the press. Converting your text to outlines changes your text to artwork (shapes) and removes all font information from the file. This means the text is no longer editable, but it also means we avoid font errors and can print your text exactly as intended.

InDesign

  1. Choose the Type tool
  2. Click inside the text frame you want to outline
  3. Do a Select All
  4. Go to the Type menu and choose Create Outlines

Illustrator

  1. First, delete any elements of the design that you don’t want to print. For example, you might delete the template layer, or any elements of the design that are on a layer you’ve turned off or made invisible.
  2. Ensure all remaining layers are visible and unlocked. To do this, go to the Object menu and choose Unlock All and Show All.

  3. Do a Select All

  4. Go to the Type menu and select Create Outlines.

Photoshop

  1. Right-click on the Type layer and select Rasterize Type

  2. NOTE: If there are any "Smart Objects" used in your file that contain text, you will need to rasterize those as well.

Check for remaining fonts

If you’ve properly converted all the text in the document to outlines, there should no longer be any font information in the file. In Adobe Illustrator and InDesign, you can confirm this by going to the Type menu and selecting Find Font…

You should see a resulting window that says there are zero (0) fonts in your document. If you get a list of one or more fonts, there is un-outlined text that needs to be addressed.

INCORRECT:
This document still shows there are fonts in use.

CORRECT:
This document still shows there are NO fonts in use.

We only accept PDF (.pdf) or Adobe Illustrator (.ai) files. We recommend PDF. You can easily save a PDF out of any program you are using to setup your artwork.

InDesign

  1. Go to 'File' and select 'Export...'

  2. Format should be Adobe PDF (Print)

  3. Choose the [Press Quality] Adobe PDF Preset

  4. Click 'Export'

Illustrator

  1. Go to 'File' and select 'Save As...'

  2. Format should be Adobe PDF (Print)

  3. Choose the [Press Quality] Adobe PDF Preset

  4. Click 'Save PDF'

Photoshop

  1. Go to 'File' and select 'Save As...'

  2. Format should be Photoshop PDF

  3. Choose the [Press Quality] Adobe PDF Preset

  4. Click 'Export'

Generally, from whatever program you are working in, you should be able to go to ‘File’ and choose ‘Save As’. From that window you can than choose the PDF file format to save it as. For more detailed instructions, see below.

InDesign

  1. Go to 'File' and select 'Export...'

  2. Format should be Adobe PDF (Print)

  3. Choose the [Press Quality] Adobe PDF Preset

  4. Click 'Export'

Illustrator

  1. Go to 'File' and select 'Save As...'

  2. Format should be Adobe PDF (Print)

  3. Choose the [Press Quality] Adobe PDF Preset

  4. Click 'Save PDF'

Photoshop

  1. Go to 'File' and select 'Save As...'

  2. Format should be Photoshop PDF

  3. Choose the [Press Quality] Adobe PDF Preset

  4. Click 'Export'

Because jpeg/jpg is not an accepted file type. We only accept PDF (.pdf) or Adobe Illustrator (.ai). Please see our artwork specifications for more information on preparing press-ready artwork.
Not at this time. We do, however, have a designer directory where you can find a designer to assist you with your design needs.
If we added more staff and increased our prices, we probably could. Right now, we require press-ready artwork. To ensure the quickest and most efficient turn on your project, your designer should review our artwork specs before creating your files, and then build to them. You can also pre-validate any artwork file before submitting it to us to check for the absence of some key issues.
Most bleeding isn’t desirable, but in printing, a bleed is what helps create that really polished, professional look. When your artwork extends beyond the trim lines, it allows your design to fill the entire visible surface of the finished bag. That’s a bleed, and it makes for an awesome-looking product. To prevent any unwanted white borders on your finished bag, you should extend any design elements .0625” beyond the trim size on each side of the document.
Raster images are made of tiny squares called pixels. These files can become blurry (pixelated) when sized up. Vector graphics are mathematical calculations from one point to another that form smooth lines and shapes. They can be resized to any dimension without losing clarity. We recommend use of vector images in your artwork.
Short answer is because we want you to be happy with the finished product. For a good printing result, we require a minimum resolution of 300dpi on all artwork. Anything less than that can begin to appear blurry or pixelated. Unless that’s the design aesthetic you’re going for, a higher resolution will produce a better result. More isn’t better, though – 300dpi is plenty for artwork destined for our presses.
It depends on the platform you’re using for your artwork. See below on how to embed referenced images and files to see instructions for a few common platforms.

InDesign

  1. Choose the Type tool
  2. Click inside the text frame you want to outline
  3. Do a Select All
  4. Go to the Type menu and choose Create Outlines

Illustrator

  1. First, delete any elements of the design that you don’t want to print. For example, you might delete the template layer, or any elements of the design that are on a layer you’ve turned off or made invisible.
  2. Ensure all remaining layers are visible and unlocked. To do this, go to the Object menu and choose Unlock All and Show All.

  3. Do a Select All

  4. Go to the Type menu and select Create Outlines.

Photoshop

  1. Right-click on the Type layer and select Rasterize Type

  2. NOTE: If there are any "Smart Objects" used in your file that contain text, you will need to rasterize those as well.

Check for remaining fonts

If you’ve properly converted all the text in the document to outlines, there should no longer be any font information in the file. In Adobe Illustrator and InDesign, you can confirm this by going to the Type menu and selecting Find Font…

You should see a resulting window that says there are zero (0) fonts in your document. If you get a list of one or more fonts, there is un-outlined text that needs to be addressed.

INCORRECT:
This document still shows there are fonts in use.

CORRECT:
This document still shows there are NO fonts in use.

Four-color black uses all four CMYK ink colors to create a black tone. We recommend any black elements in your design be made up of 100% black (or 100% K) only. Four-color blacks can cause quality issues during printing. The black often shifts in hue as it prints, resulting in an uneven black from bag to bag, and the heavier ink coverage from the multiple inks overlaid on each other can lead to other printing and lamination issues. Ensure all black color on your file is pure black (100% K), and you’ll avoid those problems.
Registration is the use of a color in your design that is 100% each of cyan, magenta, yellow, and black, which equals 400% ink coverage. This requires our presses to apply way too much ink, and is also unnecessary for printing custom bags. Ensure you remove any usage of the registration color swatch, and your artwork won’t be flagged for rejection.
If your design will be printing on one of our metallic materials, we need you to clearly indicate what areas or elements of your design you want to appear as metallic. Two good ways to do this: 1) create a compound path that knocks out the shapes that are to be metallic, or 2) place all the metallic elements on a separate layer from the rest of the artwork.
We now use ShareFile. Please contact your Roastar customer service rep for the correct link. Thanks!