ARTWORK GUIDELINES

IMPORTANT

Please do your best to submit print-ready artwork. Any changes, modifications, or corrections that need to be made after the proofing process can result in extra charges and delays in processing your order.

  • Carefully review your artwork before submitting
  • Check for spelling errors in your copy
  • Be sure that all fonts are outlined and images have been embedded



Accepted File Types

Below is a list of acceptable file types for custom printed bags.

  • Adobe Acrobat Document (*.pdf) (recommended)
  • Adobe Illustrator Artwork (*.ai)



Image Resolution

Resolution in print terms refers to the number of dots per inch (dpi), or the amount of detail that an image has. Most documents prepared for upload should be 300 dpi at 100% of the final print size (See bag dimensions). Keep in mind that higher image quality can mean larger finished file and longer upload times.




Bleed

The outer graphical edge of your file that extends beyond the trim is what is referred to as the document bleed. To prevent any unwanted white borders on the finished bag, Roastar recommends extending all graphic design elements .125” beyond the dimensional trim size of each bag panel.




Software & Template Setup Tips

  • When to create your document at the full bleed size
    If you are working in a vector/illustration program (Adobe Illustrator, Corel Draw) or a raster/photo editing program (Such as Adobe Photoshop or Corel Photo-Paint), we recommend that you create your document at the full bleed size. Creating the document at full bleed size will prevent any white edges from showing at the borders after the final product is trimmed.
  • When to create your document at the trim size
    If you are working in a layout program (QuarkXPress or Adobe InDesign) we recommend that you create your document at the trim size and include the specified amount of bleed for your product (.125”). When exporting the finished file as a Press Ready .PDF be sure to include bleed in your output settings.



Converting Text to Outlines

Often time designers or brand owners include unique non-standard fonts in the design of their bags. Roastar recommends that all fonts be converted to outlines to avoid font substitutions and unwanted text-related changes. You will need to convert all text to outlines (also known as curves). If you are using Adobe Illustrator OR Adobe InDesign please follow the steps below:


  1. Select all of the text in your document
  2. Go to: Type and select Create Outlines





Convert Registration / Rich Blacks to CMYK

Black color swatches should be 100% K (Black) only and should not contain any Cyan, Magenta, or Yellow. At Roastar, we do not use what is commonly referred to as “rich black” or Registration black (a black swatch built using all four ink colors). The use of a black built in all 4 colors may cause quality issues during printing and production. Black swatches that are converted from RGB to CMYK will automatically become a 4 color swatch and will need to be changed to 100% Black only in the swatches or color pallet of the program you are working in.







Convert RGB to CMYK Color Profile

Roastar is a process color printer. CMYK (Cyan, Magenta, Yellow and Black) are the colors Roastar uses in our printing process, vs. RGB (Red, Green and Blue) the colors used by screen displays such as your monitor. To ensure that what you are seeing on screen closely matches what is produced on our printing presses, we recommend that your files be created in CMYK color mode. Creating files in RGB color mode may produce unwanted color shift, as many bright values seen on screen cannot be reproduced in print.


Our printing process uses Cyan, Magenta, Yellow and Black inks so it is important that your artwork files are setup in CMYK format. This should be done at the beginning of any design project in order for you to see how color may appear during printing and for your art to reproduce properly.


For Adobe Illustrator: Go to: File > Document Color Mode > CMYK Color should be selected.


For Adobe InDesign: Any color swatches you use or create should be setup in CMYK by selecting “Process” in the Color Type drop down and “CMYK” in the Color Mode drop down of the Swatch Options menu.


For Adobe Photoshop: Go to: Image > Mode > CMYK Color.




Convert Spot Colors to Process

All Spot colors need to be converted to Process before submitting any artwork files. You can simply convert a Spot color to Process by selecting “Process” in the Color Type drop down.